Young football fans kick off a love of reading at Notts County game to celebrate World Book Day

16 Mar 2020
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Ahead of Notts County'a game against Eastleigh on Saturday, hundreds of young football fans got the chance to choose a brand new book to take home and keep as part of an exciting partnership to celebrate World Book Day.

Our Read On Nottingham campaign and WHSmith teamed up to support Notts County Football in the Community to bring World Book Day books to children and young people at fantastic pop-up book stalls at both home grounds.

World Book Day book tokens were handed out on arrival to all young Notts County fans attending Meadow Lane. Children could choose from one of 12 exclusive 2020 World Book Day titles to take home and keep.

It is the second year that the Read On Nottingham team have dressed up in costume inspired by their favourite children’s books and supported Notts County’s World Book Day activities. The club also hosts a regular book swap at their home matches, at which regular football-goers can take home a range of titles provided by Penguin Books, return them at the following home match and exchange them for a new story.

As an extra gift and to encourage further reading for pleasure this World Book Day, Read On Nottingham also supplied young fans with a copy of a popular title by best-loved children’s author, Roald Dahl.

“At Notts County we are always happy to support parents, carers and older brothers and sisters to help children and young people enjoy themselves and learn in a positive and safe environment. Combining watching a football match together as a family, with taking home a new book of their choice to read or have read to them is an ideal way to promote this.”

Alice Kelk at Notts County Football in the Community

“We know that football is a fantastic way to get children excited about reading, so we were thrilled to help so many excited young football fans choose a brand new World Book Day book to take home and keep this weekend. Read On Nottingham is dedicated to getting books into the hands of children who need them most and helping children discover a love of reading that can transform their chances of success in school and in life. That’s why we were so delighted to be working with WHSmith, and supporting Notts County Football in the Community to help children and families share a story this World Book Day.”

Charlotte Malik, Read On Nottingham Manager

The initiative is part of a wider partnership between us and WHSmith, which is supporting the Premier League Primary Stars programme to bring pop-up book stalls to 67 professional football clubs from the Premier League and English Football League on match days around World Book Day (which took place on 5 March) between 29 February and 14 March 2020.

Read On Nottingham is a campaign in partnership with Small Steps Big Changes and the National Lottery Community Fund. It works at community level to bring children and families a love of reading and improve their life chances.