Celebrating World Book Day 2018 at the National Literacy Trust

28 Feb 2018
World Book Day

Each year, World Book Day gives us an ideal opportunity to celebrate the magic of books and reading, something that’s absolutely central to our work here at the National Literacy Trust. We are marking World Book Day this year with lots of activity in schools and communities through our programmes, Hubs and corporate partners.

Today, our friends at World Book Day are kicking off a three-year campaign to get parents and carers to ‘Share A Story’ with their child for just 10 minutes a day, as our new research reveals that nearly half of children aged 8-11 do not read with anyone outside of school.

National Literacy Trust Hubs

We have secured additional World Book Day £1 book tokens across each of our Hubs and regional campaigns. In Bradford, the vouchers are being distributed by Bradford Literacy Champions, while in the North East we are gifting the vouchers to local charity NEPACS, which supports the families of prisoners in the North East.

In Middlesbrough, pupils from a local primary school will mark World Book Day by taking a literacy-themed train journey with Grand Central Rail to York, where they’ll see Tim Peake’s historic space capsule at the National Railway Museum. In Swindon, we’re launching our search for Swindon’s 100 favourite children’s books, which will be turned into a full list to be distributed to families across the town.

Libraries in Manchester, Stoke-on-Trent and Peterborough will be celebrating a love of books on World Book Day, by hosting events for local schools and families to introduce them to a world of reading.


Football clubs across the country will be running literacy-focused activities to celebrate World Book Day, as part of the Premier League Primary Stars programme, which we are a part of.

In the Premier League, Manchester City players will be visiting local school E-Act Academy to read books to children in the school library, while Southampton have launched a competition to get local schools to design a special World Book Day bookmark.

In the Championship, Wolves have been running a writing competition for local schools to take part in, and Aston Villa will be holding a Premier League Reading Stars event for 60 pupils from local schools. In the lower leagues, Gainsborough Trinity FC, Plymouth Argyle, Bristol City and many more clubs will be hosting class visits at their stadiums or visiting local schools.

Burnley, Leicester City, Crawley Town and Derby County will be teaming up with WHSmith this weekend to give away World Book Day book tokens and books to families going to their home fixtures.

Corporate partners

Lots of our corporate partners are raising money for our work on World Book Day. Facebook, McDonald's and Rabobank are all holding book or bake sales in their offices to highlight the importance of sharing stories and to fundraise for us. Our fantastic publisher partners, including Walker Books, Hachette, Nosy Crow and The Quarto Group, have all donated books to be sold in the book sales.

Our Literacy Toolkits are boxes of books, resources and tips that businesses can gift to local primary schools to help support children’s reading. This World Book Day, our partners KPMG have purchased 24 Literacy Toolkits for schools in disadvantaged areas, to encourage local children to develop a love of reading and help teachers and parents support their literacy development. Plus, O'Melveny & Myers LLP have bought three Literacy Toolkits to gift to schools in the capital. 

And last but not least, lots of National Literacy Trust staff will be dressing up as our favourite children’s book characters… keep an eye on our Twitter for some photos!