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News story

1000 books gifted in World Book Day primary school pop-up ‘shops’

07 Mar 2024

WBD 2024 image

We made a special appearance at three of our city’s primary schools to celebrate World Book Day 2024. Every child from Rowantree, Rosebank and Our Lady’s visited our pop-up ‘shops’ to exchange a WBD voucher for a book of their choice.

Each school marked the event with their own unique celebrations.

Offering a choice of texts is essential to motivate young readers. To ensure every child found something that appealed to them, our team and the teaching and support staff helped pupils make their choices from the lovely range on offer.

“Good reading skills are key to success at school and beyond. Learning to read can be a tricky business. Children have to want to read and keep practising their skills and that motivation begins with great stories. It’s a pleasure to be putting books into the hands of so many children today.”

Jenni Leigh, Hub Manager

With research showing that 1 in 5 children in Scotland aged 5 to 8 say they don't have a book of their own at home, World Book Day’s annual celebration is an important moment to get books into the hands of children who need them the most, inspiring them to read for pleasure and providing a chance to benefit from the improved life chances that reading brings.

Having a book of their own at home and celebrating reading with those around them can increase a child’s enjoyment of reading and their reading frequency, which in turn unlocks vital literacy skills that can help them thrive and develop a lifelong habit of reading for pleasure. Literacy skills are essential and can give a child the power to shape their own future – from more access to job opportunities, to supporting mental wellbeing, confidence and self-esteem, and ensuring that if they become parents themselves, they can support their own child’s learning.

“Thank you very much for your time today. Our children are so pleased with the book, sticker and bookmark they got. It is very much appreciated.”

SLT, Rowantree Primary School
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