Vision for Literacy Business Pledge 2020 - recruiting now!

WHSmith Young Readers 2

Research estimates that if every child left primary school with the reading skills they need, our economy could be more than £32.1 billion bigger by 2025. Low literacy and numeracy skills are also affecting our productivity as a nation.

Now entering its fifth year, the Vision for Literacy Business Pledge calls on UK businesses to join the national literacy campaign to help close the nation’s literacy gap and boost social mobility.

In 2020, we are considering the localised nature of the literacy challenge. 86% of constituencies in England contain at least one ward at risk of serious literacy problems, which requires local and coordinated solutions. Download a copy of the draft Vision for Literacy Business Pledge 2020 for more context and to see where your logo would be positioned (page 3).

The deadline for signing up for 2020 is 19 December 2019.

First established by the National Literacy Forum in 2015, with the support of KPMG, the Pledge has seen a 46% increase in the number of businesses committing their support each year, with 74 businesses pledging to take action in 2019. You can download the 2019 pledge here.

Examples of action taken by businesses in 2019 include:

  • British Land who have supported the reading skills and enjoyment of 8,234 primary school children across the UK
  • McDonalds who worked with the National literacy Trust to support families reading together by having free books in every Happy Meal™ over five weeks
  • EasyJet who launched 300 ‘Flybaries’ over the summer stocking 60,000 books for children and young people to return doing the flight.

Existing signatories

If you are an existing signatory, then you can sign up via our online form here.

New signatories

If you are a business who is interested in signing up to the pledge for the first time, please email