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Early Words Matter

Together, we will empower every child with the words they need to write their own story.
Early Words Matter child laughing

A child’s earliest years are crucial to their development and life chances.

However, last year over 185,000 5-year-olds started school without the literacy, communication and language skills they needed to thrive. Without this firm foundation not only will their learning, confidence and wellbeing suffer in their early school days, but they are much more likely to struggle with their GCSEs and be unemployed by their 30s.

Children experiencing poverty are most likely to be affected.

We don't want where you are born and how wealthy your family is to determine your story.

Our Early Words Matter campaign calls on the business community and government to take practical action to empower families with more opportunities and early advice to support their child’s literacy skills in those crucial first years.

But we've all got a part to play to change these young children's life stories:

Early Words Matter for families

Get started
Their story starts with you_the National Literacy Trust

Early Words Matter in education

How we support practitioners
Early Words Matter Dad with baby smiling on his shoulders

You can make a difference

Support our Gift a Gruffalo book campaign
Early Words Matter mum with baby

How businesses can get involved

Find out more
Dad and baby Early Words Matter close up