Media literacy

What is media literacy?

Media literacy refers to the skills needed to be able to critically access, analyse, evaluate and create media in various forms. Media literacy is an essential life skill, especially in an increasingly digital-first age. Evaluating the reliability of online media and news stories requires an increasingly complex set of skills.

From the invention of writing to the emergence of generative AI, what it means to be literate has always been influenced by the technology we use to communicate. We are shaped by these advancements and are required to consider with each development, what is the future of literacy as we actively evaluate what are the literacy skills needed to thrive in a changing landscape where online content is so pervasive?

Why is media literacy important?

As media consumption evolves and misinformation presents a growing threat, it is more important than ever to implement media literacy initiatives that develop critical thinking, digital competency, and informed civic participation.

Tackling mis- and disinformation

Media literacy is important for many reasons. Developments in digital technology have democratised access to information and the means of publishing. This in turn has radically altered who can create and share news. While this can have many benefits, it also relies on children and young people to be even more skilled at critical analysis of what they see or read, so they can interrogate its veracity, source and any potential bias. Without the skills to critically evaluate information, people are more susceptible to misinformation and disinformation, which can distort their understanding of vital issues such as health, politics, and finance.

Protecting equality

Disadvantaged communities, already facing barriers to information access, are further marginalised if they don't have the skills to access online media effectively, widening the digital divide and limiting social mobility.

Preparing children for their future

Employability is increasingly tied to digital fluency and critical thinking and so, with employers prioritising these competencies, those without media literacy skills may struggle to compete in the modern job market.