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Roald Dahl challenge week one: Charlie and the Chocolate Factory

Charlie and Choc Roald Dahl Middlesbrough Reads writing challenge

Welcome to the first Middlesbrough Reads challenge themed around Roald Dahl's marvellous creations.

The first challenge is inspired by Charlie and the Chocolate Factory, and we're asking you to invent your own scrumptious treat.

The challenge

What do you think is the most magical space in your home? Is there a room under the stairs, an entrance to the loft, a space behind the sofa, or even a garden shed? We’d like you to imagine that you have found an Easter egg in your chosen room, and there’s a golden ticket inside!

Your secret room will transform into a new section of Willy Wonka’s chocolate factory where you will try a brand new magical sweet or chocolate treat.

To take part, you need to design an advert for your tasty invention. What is it called? What does it taste like? Are there any mystery ingredients? What happens when you eat it? You could even think about how it’s made in your secret room too! You can use pictures as well as words and you can be as creative as you like.

Send your entries to us by emailing them to and include your age.

This competition has now closed but do feel free to complete the activity anyway!

Top tips

  • If you’ve never read Charlie and the Chocolate factory, you can listen to the first chapter for free here
  • This resource from Puffin includes some extracts from the book. Read these to discover how Roald Dahl described Willy Wonka's factory, Everlasting Gobstoppers, and Hair Toffee
  • If you need some tips for your advert, have a look at these slides about persuasive writing

The winners

  • Early years winner, Amelie age 3 - Amelie made lots of shapes out of her playdough to create these colourful sweeties. We were also very impressed with her handwriting!
  • Key Stage 1 winner, Emma age 7 - We were really impressed with Emma's imagination, and the clever way she transformed her everyday surroundings into a wonderful story and poster. We'd love to try some of your time travelling ice cream Emma!
  • Key Stage 2 winner, Holly age 8 - Holly's colourful chocolate creation was inspired by the NHS rainbow which we thought was a very creative and uplifting idea. Anyone who eats this treat turns into a hero and saves lives!
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