Read North East Diary of a Wimpy Kid event with Jeff Kinney
We teamed up with Penguin Random House to host an exclusive schools event with the world-famous Diary of Wimpy Kid author Jeff Kinney.
600 pupils from local schools were treated to an interactive event with the much-loved author at Newcastle Civic Centre, where they had the opportunity to hear about Jeff’s writing process and his travels around the world, learn how to draw his famous character Greg Heffley, pose their own questions to Jeff and take part in other fun activities inspired by the new book.
Each child was also gifted a copy of the The Meltdown to take home.
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The regional picture
The North East has some of the lowest literacy levels in the country. 17% of the population aged 16 to 65 (about 283,500 people) have literacy levels at or below that expected of a 9 to 11 year old, which affects how parents and carers support their children’s literacy development.
The literacy challenge in the region has been reinforced by recent data analysis by the National Literacy Trust and Experian. It found that 60% of wards in the North East have significant literacy need, and the region is second most at risk of literacy problems in the country. Find out more
The North East Literacy Forum
The North East Literacy Forum is the campaign steering group, made up of key regional and national organisations.