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Connecting Stories

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Connecting Stories is transforming children's reading and writing in disadvantaged communities.

Our Connecting Stories campaign is an Arts Council England-funded project to address the literacy attainment gap across 14 of our hub areas and increase children and young people’s access to literary experiences and books in communities most in need of support.

Launched in December 2020 in partnership with local communities, Connecting Stories has so far reached almost 700,000 people with a programme of exciting and inspirational events, including virtual author visits, storytelling sessions, workshops, reading and writing for pleasure activities, creative writing competitions, book donations, and other fun activities for families to enjoy.

Our Connecting Stories campaign has partnered with 43 book publishers and 158 authors, illustrators, storytellers and creatives, including celebrated children’s writers Cressida Cowell, Matt Haig and Waterstones Children's Laureate Joseph Coelho - and gifted over 160,000 books donated by publishers.

It has also mobilised over 600 people who live and work in these priority communities to become Literacy Champions – volunteers who have so far contributed more than 125,000 hours to support literacy in their neighbourhoods. The scale and success of Connecting Stories would not have been possible without them.

What has been the impact of Connecting Stories?

Connecting Stories is using community-devised approaches to make deep connections with communities where engagement with reading for pleasure is traditionally low, and changing this through tailored literacy events and activities, a consistent and collaborative approach. The impact is clear to see:

  • 17% to 22% more likely to read for pleasure than the national average

    (Impact on the children we have worked with)

  • Families tell us they are 83% more aware of how to support their child(ren)'s literacy

  • 73% more likely to read with their family

    This is key - people supported by our Literacy Champions are increasingly more empowered and equipped to go on to read with their family at home.

Embedding literacy in culture

Discover how Arts Council England’s Let’s Create strategy shapes our work in Bradford.

Read our blog about the role of partnership to support our place-based work
Bradford Stories Bus event with Imran

Previous evaluation reports

How can you partner with us across local communities?

The National Literacy Trust has a long-term commitment to working alongside our priority areas. We are open to new partners and investors who want to help make a difference in our communities. Our teams also work outside our Hubs through our consultancy offer and as delivery experts on funded projects.

For more information about how you can support our work, to commission us or just to find out more about our approach, please contact Jason.vit@literacytrust.org.uk.

Connecting Stories Events

Children and young people from across the UK are invited to join us for FREE online author events as part of our Connecting Stories series.

Discover upcoming events and accompanying resources...

#Take10ToRead

The Take 10 Challenge encourages everyone to read for 10 minutes every day to improve their wellbeing and support their literacy skills.Our research has shown us that reading can be an effective way of helping people take care of their mental health and wellbeing – and it only takes 10 minutes a day to see the benefits!

Find out more and #Take10ToRead
Close up of a young child reading a book

National Storytelling Week

National Storytelling Week (1 to 9 February 2026) is an opportunity for us to celebrate the richness of people’s stories, experiences and different cultures and to raise awareness of the breadth of languages across our Hub areas. Discover free events, teacher guides and activities to enjoy storytelling!

Find out more about National Storytelling Week
Story builders live performance chat read play Peterborough

Discover more about our work in the regions

Connecting Stories events, campaigns and activity takes place in 14 of our regional hubs from Bradford to the Black Country and Stoke-on-Trent to Swindon. Explore Connecting Stories in these hubs as well as discovering all our activity around the country.