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News story

We launch Christmas card design competition for children across the UK with award-winning illustrator Dapo Adeola

13 Oct 2020

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Today, we are incredibly excited to launch our first national Christmas card design competition, free for all primary school pupils aged 5-11 in the UK to enter.

12 winning designs will be available to purchase as printed or digital cards from 1 December, with all proceeds supporting our vital work to improve the literacy, learning and wellbeing of children whose literacy has been most seriously affected by COVID-19.

Entries will be judged by award-winning illustrator and designer Dapo Adeola, co-creator of bestselling children’s books Look Up! and Clean Up! (Puffin) and supporter of the National Literacy Trust.

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Children’s designs should have a joyful and festive theme, be on A5 sized paper (landscape or portrait) and can be scanned and submitted by either schools or parents to

Entries must be submitted by Friday 13 November! It could be a great activity for the classroom or even for families to do together during October half term.

One lucky winner will receive a stocking full of books, a virtual visit to their school from Dapo Adeola, and their design will available for people around the UK to purchase for their friends, families and colleagues ahead of Christmas.

The 11 runners up will also bag themselves some great book and their designs will also be available to buy on Making a Difference from 1 December.

We are delighted to launch our first national festive card competition cannot wait to see and share children’s inspiring designs with the world. With so much uncertainty right now, we are all in need of some early festive cheer. All proceeds from the sale of our cards will help us support the literacy, learning and wellbeing of one million children most seriously affected by COVID-19. There has never been a more important time for our work and we are so thankful to everyone who can help us raise vital funds to ensure that the impact of COVID-19 does not last a lifetime for any child.

Jonathan Douglas, Chief Executive

You'll find more information and how to submit your entry here

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