A partnership between Mr Men Little Miss, Haliborange and Read Manchester has seen more than 2,600 Mr Men Little Miss books given out for free to families in Manchester.
A travelling Bookmobile visited St Peter's Square in the city on Thursday 30 August, where Manchester families had the chance to pick up free books and vitamins, and even meet a 3D life-size Mr. Strong who was brought to life using AR technology.
The campaign was inspired by research from the National Literacy Trust's annual literacy survey, which found that:
- 78% of children in the UK don’t read with someone at home
- Yet, those who do read at home feel happier (45%) and calm (49%)
- Those who say that they read with someone at home are more likely to say that they enjoy reading, compared to those who say that they don’t (65% vs. 51%)