Our campaign is embedded in the local community and works closely with early years professionals to improve early reading and writing skills. We have therefore had to adapt our approach to ensure that we can continue to support literacy during a time of uncertainty.
The Facebook page allows us to keep in touch with local families and create tailored activities specifically for children who live in Peterborough. We are able to continue to inspire families to read together through sharing our resources and creative tips and tricks. The page will also share resources for pupils who are due to be making the transition from primary to secondary school, as well as sharing tips to help make the most of the outdoor time that is permitted by the government.
Reaching disadvantaged families during lockdown is vital, as maintaining good literacy and reading habits can help to prevent children from falling behind their peers. Our research shows that children who enjoy reading have better life chances and are more likely to perform well at school.
We’re also using the Facebook page as a way to prevent parents from feeling overwhelmed by the vast amount of resources out there. We’re signposting to videos, activities, and apps that are available on our Family Zone – a one-stop shop full of free, high quality resources.
We want the page to be a space where people can ask us questions and share ideas with other families. We’re also open to hear what people want to get out of Peterborough Reads during these challenging times.