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News story

Local role models unite to celebrate official launch of campaign

03 Oct 2014

Key people from Bradford’s cultural scene such as author and poet, Joolz Denby, representatives from Kala Sangham, the Bradford Literature Festival and Freehand theatre, as well as the Lord Mayor, council staff, Councillors, teachers, pupils and local media came to the National Media Museum to witness the unveiling of the campaign.

Next to the County Championship Trophy which was proudly on display thanks to the Yorkshire County Cricket Club, guests were welcomed by a wonderful performance from the winner of the Saif-ul-Malook recital competition, Ismail Hussain, aged 12 who read out the poetry which is much-loved by the Punjabi speaking community. There was also a short film highlighting the Bradford Literacy Campaign’s activities so far, an inspirational talk from author Qaisra Shahraz, performances from the winners of the ‘Love Keighley’ creative writing competition and a speech from the Lord Mayor.

Afterwards, Bradford City FC striker, James Hanson, Professional boxer, Tasif Khan, Student boxing champion, Saira Tabasum and Bradford Bulls mascot, Bullman and author Qaisra Shahraz all gathered in City Park to hand out free books to families. Kids and adults also challenged Tasif Khan and Saira Tabasum to punch-pad challenges and chatted to the stars beside the Big Screen which played the campaign’s film.


Lord Mayor Cllr Mike Gibbons says:
“I am delighted that Bradford Council is working in partnership with the National Literacy Trust – a national charity with extensive expertise and knowledge in addressing low literacy.The participation of Bradford’s many unique organisations and talent demonstrates the positivity and belief we have in the district. Together we are bringing together lots of local organisations and public services to make sure that literacy support gets out into our communities where it is needed most.”

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