Stagecoach gets on board Peterborough Reads campaign

01 Nov 2019
Peterborough Reads Stagecoach partnership (1).jpg

Passengers on the Citi 1 bus route can now enjoy an on-board library of titles as they travel across the city.

We have partnered with Stagecoach to launch the initiative, which will see books placed on the routes between Orton, Werrington and Queensgate. The books have been written by a member of Stagecoach’s very own marketing team, and tell the escapades of six adventurous buses called The Seasiders.

The initative launched in November, when 100 Reception-aged children from Orton enjoyed a storytelling and book-gifting event with Seasider Hattie (a 12-tonne pink bus!) travelling from Skegness to host the group. The children, from St John’s Church School and Winyates Primary School, also climbed aboard the Vivacity Book Bus and took part in an exciting We’re Going on a Bear Hunt themed trail. Every child received two books from Peterborough Reads to take home to support enjoyment for reading – one from the Vivacity Book Bus and a special 30th anniversary copy of We’re Going on a Bear Hunt.

The initiative is part of Peterborough Celebrates Reading, a year of reading celebrations from summer 2019 to summer 2020 that asks everyone in the city – teachers, parents and businesses – to play their part in helping children to develop a lifelong love of reading.

“We are delighted to be partnering with the National Literacy Trust to offer children the chance to access a range of books on board our buses. We are really pleased with the positive feedback we have received following the launch and it is fantastic to see children so keen to read as they travel around Peterborough with us.”

Michelle Hargreaves, Managing Director of Stagecoach East

“We are so pleased that even more families now have access to books as they go about their everyday lives. The Seasiders are wonderful, fun stories and we can’t wait to get more books on more buses in the future!”

Sally Atkinson, Hub Manager of Peterborough Reads