The National Literacy Trust has worked in partnership with McDonald’s since 2013 as part of McDonald’s Happy Readers campaign, which strives to increase book ownership and make reading fun for kids.
Over 55 million books have been distributed through promotions with popular authors such as Roald Dahl and Jeff Kinney. McDonald’s swaps out toys in the Happy Meal for books and includes a book offer on the Happy Meal box!
"At McDonald’s we’re committed to getting books into the hands of children across the UK and the National Literacy Trust has played a key role in helping us do this over the past four years. Their support and expertise has been invaluable and we look forward to continuing to work with them to help instil a love of reading in even more kids."Jo Conlon, Family Senior Brand Manager, McDonald’s