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Hug-a-Bug World partners with National Literacy Trust

Hug-a-Bug World toy company partners with National Literacy Trust

Hug-a-Bug World, an early years well-being company, are delighted to be partnering with the National Literacy Trust to support children from some of the UK’s most disadvantaged communities to build literacy skills to succeed in life.

Storytelling, reading and play are at the heart of Hug-a-Bug World’s ethos and play a large role in developing a child’s literacy skills. The independent company's imaginative books and soft toys are created with the aim of developing the positive emotional intelligence of children aged three and above. The team behind the soft toy and book company hail from a diverse range of backgrounds which include previous roles as counsellors, psychotherapists, and experience in the art and corporate sectors.

5% from sales of all Hug-a-Bug World’s products will go towards the National Literacy Trust’s work improving access to books and children’s literacy skills across the country.

Hug-a-Bug World soft toys and books make a brilliant gift for the children in your life or would make a valuable addition to the educational resources in your setting.

Browse the Hug-a-Bug World products
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