The Read Into It Fair

Connecting passions to reading

When young people are passionate about something, whether it’s music, sport, gaming or any other interest, they naturally want to explore it more deeply. Reading is one of the most powerful ways to do that. When reading amplifies what they already love, it doesn’t just educate, it inspires.

Making it happen: The Read Into It Fair

For children aged 5 to 18:

One way to bring this idea to life is through the Read Into It Fair, a flexible concept that works at any scale for all age groups. Its aim is simple:

• Create opportunities for children and young people to share their passions and explore new ones.
• Help them discover reading materials that fuel those interests further.

Whether it’s a classroom activity or a whole-school event, the goal remains the same: make reading personal, relevant and exciting. Reading is not just about books; it is about curiosity and discovery.

Early Years offer:

Create a fun, child‑led celebration of stories with our seven easy steps. By observing your pupils’ play and interests, you can curate a collection of high‑quality texts that feel exciting and meaningful to them. Then, through shared reading, rich talk and playful exploration, you will help children build oracy, empathy and imagination.

A great idea for World Book Day

These resources are perfect for World Book Day - and just as powerful at any time of year.