We launch a brand new campaign to Get Blackpool Reading

21 Feb 2020
Blackpool launch event 1

Our new Get Blackpool Reading campaign will encourage families and children to make literacy a priority in their everyday lives. Research shows that literacy issues are prevalent across Blackpool. In 2019 only 71% of pupils reached the expected level in communication and language at age five compared with a national average of 82%. As many as 32% of underprivileged children in Blackpool left primary school unable to read well.

Thanks to the support of the Blackpool Opportunity Area and Blackpool Council, we will be promoting reading for pleasure to improve both school attainment and mental wellbeing. This campaign will encompass a range of projects and initiatives to give young people the literacy skills they need to succeed in life.

At today’s launch event, we hosted a literacy-themed bus tour of local primary schools, kindly supported by Blackpool Transport. The bus stopped at four schools where pupils hopped on board to enjoy a reading from author of popular sustainability title Somebody Swallowed Stanley, Sarah Roberts and pick their own brand new book to take home, kindly donated by leading publisher, Penguin.

The bus tour ended at @ The Grange Community Centre, where many of our partners and supporters met to celebrate the launch. Attendees heard from our Get Blackpool Reading team, the Blackpool Opportunity Area and drag storyteller, Mama G.

Want to get involved?

Get Blackpool Reading Big Book Giveaway

You can take part in a literacy-themed activities and win a free book!

Print off or collect a sheet of literacy-themed tasks from Blackpool tourist office, Blackpool Tower, Blackpool Zoo, Blackpool Pleasure Beach or any of the town’s eight libraries. This sheet once completed, can then be returned to any Blackpool library by 14 April to claim a free book.


“Get Blackpool Reading will encourage the whole town to champion the benefits of books and reading, inspiring the next generation to become lifelong readers.”

Laura Flinn, Get Blackpool Reading Campaign Manager

“This campaign will help everybody to get in to reading, which is a really important skill, and develop the literacy skills that children need to succeed.”

Cllr Kath Benson, Blackpool Council Cabinet Member for Schools, Education and Aspiration