Today we announced our new partnership with Edgbaston Foundation, the official charity of Warwickshire County Cricket Club and Edgbaston Stadium. The announcement was made at a roundtable of local business leaders, hosted by KPMG, to mark the launch of our Birmingham Literacy Business Pledge.
Ravinder Masih, Head of Community Engagement and Government Relations at Edgbaston, announced that Edgbaston Stadium has already pledged to be a host venue for our Young Birmingham Poets programme, where pupils receive a bespoke workshop and tour around the stadium to inspire them to write their own poems.
We are also working together to create bespoke events and programmes to be launched in the new year, and a campaign involving cricketing stars, which will bring sport and literacy together to engage young people.
Other speakers at today's event included Councillor Brigid Jones, Deputy Leader of Birmingham City Council, who opened with a talk on the education landscape in Birmingham, Matt Dunn, the Managing Director at Experian, and Bec Tigue, Head Teacher at the University of Birmingham School.
If every child left primary school with the reading skills they need, our economy could be more than £32.1 billion bigger by 2025. Along with KPMG, Warwickshire County Cricket Club, through its charitable arm the Edgbaston Foundation, are one of the first local businesses to sign up to the pledge and they’re calling on other businesses to join them.
“We are proud to be one of the first organisations in Birmingham to sign up to the Business Literacy Pledge, and would encourage other local businesses to invest in their community by doing the same. We are working closely with Birmingham Stories to develop activities that bring together a love of sport, and pride in Birmingham, to encourage everyone to share their stories.”Ravinder Masih, Head of Community Engagement and Government Relations at Edgbaston