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Take 10 with your organisations and communities

About the Take 10 to read campaign

#Take10toRead is our campaign to increase reading for pleasure by promoting the mental wellbeing benefits of reading. Reading is a great way to relax, boost your mood and escape the pressures of daily life.

That’s why we’re encouraging everyone to take 10 minutes to read at 10am on Thursday 10 October, World Mental Health Day, to feel the mental wellbeing benefits of reading.

Get involved

Help boost the mood of your staff, colleagues, their families, and your community by escaping into a world of reading. Hold a #Take10ToRead event and encourage everyone at work or in your community to take 10 minutes to read and see where it takes them.

How you can get involved

Register now to gain access to our partner campaign website which includes:

  • Advice and tips on how to mark Take 10 in your organisation, e.g. through organising a virtual reading moment or encouraging staff to share book recommendations
  • Graphics and copy to share on your social media channels and to employees through staff newsletters
  • More info on Take 10, the benefits of reading for pleasure and ideas for creating a reading culture in your organisation.

The added difference you will make

We know that children are more likely to enjoy reading if they see adults they care about reading too. This matters, because children who regularly read for pleasure do better at school and are happier. Research has also shown that reading for pleasure is more important for children’s cognitive development between ages 10 and 16 than their parents’ level of education, so it’s a critical factor in social mobility.

So, encouraging your workforce to #Take10ToRead will not only yield positive mental health benefits for your employees but will also have a knock-on effect on the reading enjoyment of the children in their lives, which will in turn improve the next generation’s life chances.

Register your organisation to join us for Take 10 this October by filling in the form below:

Additional resources