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Fundraising Toolkit

Our handy guide to get you started with your fundraising.
Jenny Stewart 1

Initially, fundraising can seem quite overwhelming, but don't worry because we're here to help! We've added some key information and resources that will help you get started with your fundraising journey for the National Literacy Trust.

Please do contact us via email fundraise@literacytrust.org.uk if you still have unanswered questions.

A guide for every type of fundraising!

Whether you're running a marathon, organising a bake sale or getting your colleagues involved in a workplace fundraiser, we have a tailored fundraising guide for you!

  • Challenge event fundraising

    If you're doing a marathon, going to the arctic, or embarking on an abseil, download our challenge events fundraising guide for tips on how to set up your JustGiving page, meet your fundraising target and more.

  • DIY fundraising

    If you're organising your own fundraiser, whether that's a bake sale or a read-a-thon, our DIY fundraising guide will help you with spreading the word about your event, finding out how to get your money to us and what resources we can offer you.

  • Workplace fundraising

    Our workplace fundraising guide is useful for easy tips on fundraising at work, ideas for fundraising activities to get your colleagues involved and inspiration of what other companies have done to raise money for us.

JustGiving cheat sheet

JustGiving is the easiest and most convenient way to collect donations, as they will come straight to us and Gift Aid will be added automatically.

Our tips to help you maximise your JustGiving page's fundraising potential

  • Tell your story: Tell your supporters about the National Literacy Trust, and why you have decided to fundraise.
  • Add a photo: Make it personal! Your supporters will be more generous if they can see a friendly face.
  • Set a target: People with a target on their page raise significantly more than those who don’t
How to set up your JustGiving page
Ed Lee 1

Other ways to transfer your fundraising money to us

If JustGiving is not suitable for your fundraising activity or you are thinking of collecting donations in cash, there are several ways to get your money to us:

  1. Donate via our website: Deposit the money in your bank account and make a donation here. Don't forget to let us know how you raised the money so we can send you a proper thank you!
  2. Donate via bank transfer: Email us at fundraise@literacytrust.org.uk to request our bank details and make a bank transfer, making sure you include a clear reference so we can identify where the donation came from.
  3. Send us a cheque: Please make it payable to National Literacy Trust and send it to 68 South Lambeth Road, London, SW8 1RL. Include a note to tell us how you raised the money.

Useful resources to support your fundraising

  • Top tips for asking for money

    Asking for donations from family and friends can be a daunting prospect, however our top tips make it simple and straightforward.

  • Fundraising event or activity poster

    Advertise your fundraising activity or event with our downloadable poster.

  • Downloadable bunting

    Brighten up your fundraising bake sale or school fair with some of our National Literacy Trust-branded downloadable bunting.

  • A-Z fundraising ideas

    Keen on doing some fundraising but not sure where to start? Have a browse of our A-Z fundraising ideas and you're sure to be inspired!

Explore ways to fundraise for us

Find out the different ways that you can fundraise for us and read some stories about some incredible people who have organised their own fundraising events for us in the past.

  • Why not get creative and organise your own fundraising event in your local community? We're lucky to have many amazing community fundraisers - read their stories to...
    Learn more
  • Whether you want to run, hike, cycle or try something a little more unusual to raise money for our work, we've got the event for you!
    Learn more