Get Kids Reading with Diary of a Wimpy Kid

This summer, thousands of WHSmith travel store customers like you, and young fans of Jeff Kinney's hilarious Diary of a Wimpy Kid book series, are helping us to grow a generation of readers.

Thank you!

Together, we are championing literacy and raising funds to support our mission to empower children and young people with the literacy skills they need to thrive, particularly in communities across the UK where low literacy levels are seriously impacting people’s lives.

How we are getting more kids reading this summer

We have joined forces with Puffin and WHSmith to Get Kids Reading with Diary of a Wimpy Kid. 50p shall be given to the National Literacy Trust (charity number 1116260) for every copy of a Diary of a Wimpy Kid book sold by WHSmith’s Travel stores in the UK and Ireland between the 12 June 2025 to 3 September 2025 up to a maximum of 60,000 copies.

By joining forces and working together, we can ignite a love of reading in schools and communities across the country.

Why is reading important?

Our latest research reveals that the reading crisis in the UK continues, with children’s reading for enjoyment and daily reading at their lowest levels in twenty years. Only 1 in 3 children enjoy reading in their free time and only 1 in 5 read daily for fun.

There are still more children who need your help

Can you help us reach even more children?

Donate today and your generosity will support our ongoing work with communities, schools and local partners to fund resources, including free books for young children who are unlikely to own one, and interventions to help improve their reading skills.

This is where your money could go:

• £7 could give a child the chance to go to a fun event in their community to discover the magic of books and nursery rhymes.
• £10 could enable three families from disadvantaged communities to attend motivational reading events, inspiring them to read for pleasure and giving them the tools to support their children’s literacy skills at home.
• £15 enables us to give books to children in deprived areas of the UK, where 1 in 8 children don’t have a book of their own.
• £20 could allow a child from a disadvantaged community to choose and keep three new books at inspirational reading and storytelling events.
• £50 helps train a volunteer to give parents with low literacy levels the confidence and skills to help develop their child’s literacy and communication skills.
• £100 or more could contribute towards our work in communities facing the biggest literacy and poverty challenges in the UK, helping to create long-term change for children and families.

1. This donations campaign is organised by WH Smith Travel Limited (company number: 06560378) whose registered office address is Greenbridge Road, Swindon, Wiltshire SN3 3RX (WH Smith Travel)
2. 50p shall be given to the National Literacy Trust, (charity number 1116260) for every copy of a Diary of a Wimpy Kid book sold through WH Smith Travel stores in the UK and Ireland between 12 June 2025 to 3 September 2025 up to a maximum of 60,000 copies.
3. This campaign is valid on purchases made between 12 June 2025 and 3 September 2025 inclusive subject to a cap on donations at a total of 60,000 qualifying copies sold.
4. Any promotions relating to ‘Diary of a Wimpy Kid’ are subject to availability.
5. Any discounts offered on the books are taken off the recommended retail price or cover price (RRP).