A partnership between Mr Men Little Miss, Haliborange and Read On Nottingham has seen more than 2,600 Mr Men Little Miss books given out for free to families in Nottingham.
The travelling Bookmobile visited Speakers Corner in Market Square in the city on 31 August, where Nottingham families had the chance to pick up free books, Read On Nottingham bookmarks and vitamins, and even meet a 3D life-size Mr. Strong who was brought to life using AR technology.
The campaign was inspired by research from the National Literacy Trust's annual literacy survey, which found that:
- 78% of children in the UK don’t read with someone at home
- Yet, those who do read at home feel happier (45%) and calm (49%)
- Those who say that they read with someone at home are more likely to say that they enjoy reading, compared to those who say that they don’t (65% vs. 51%)
Find out more about Read On Nottingham.