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News story

Our Read North East campaign launches new Redcar Early Years Partnership with storytelling event for local nurseries

06 Feb 2019

Spot the Dog

Our Read North East campaign launched its new Redcar Early Years Partnership today with a storytelling event for children.

The Redcar Early Years Partnership, a project in partnership with Redcar and Cleveland Borough Council and Public Health South Tees, will bring the National Literacy Trust’s flagship early years programme, Early Words Together, to 20 settings across Redcar and Cleveland, with the aim of reaching more than 400 families over the next two years. The project will also incorporate other Read North East campaign activity, such as book giveaways, to improve the literacy outcomes of preschool children.

Early Words Together trains early years staff and volunteers to work with parents and children aged three to five, building parents’ confidence so that they can support their children’s communication, language and literacy skills at home. Research shows that parents and the home learning environment (HLE) play a crucial role in tackling the early word gap between disadvantaged pupils and their peers, supporting early literacy skills and helping children to fulfil their potential.

The campaign launched today with a storytelling event for selected early years settings, staff and parents. Children were treated to storytelling sessions and each child took home a free book.

Read North East is a creative campaign from the North East Literacy Forum, led by the National Literacy Trust and supported by Penguin Random House UK, the Education Endowment Foundation and Greggs PLC. Established in 2017, the campaign’s key focus is encouraging parents of early years children to change their literacy behaviours.

The Redcar Early Years Partnership launch was also an opportunity to pilot new campaign leaflets and posters featuring illustrations of Spot the Dog from the popular children’s books by Eric Hill. Thanks to the support of Penguin Random House, the loveable canine character has become the face of the campaign to encourage families in Redcar to chat, sing and read with their children. Free Spot the Dog books will be given away at the event

Spot the Dog reverse

James Kingett, Manager of the Read North East campaign, said:
“We’re delighted to bring our Read North East campaign to the youngest residents of the town as part of the Redcar Early Years Partnership. Our new specific tag line ‘Chat, sing, read’ - 3 simple ways to make your child happy and help them learn – was drafted very much with our target audience in mind.

“We want to make developing children’s literacy skills as easy as possible for parents and, crucially, we want them to know why it is important. We hope that by receiving their new Spot the Dog books, Redcar families will be inspired to share stories together at home.”

Councillor Craig Hannaway, Redcar & Cleveland Borough Council’s Cabinet Member for Children, said:

“We welcome any scheme that brings families together and develops a shared love of books.

“Reading is an essential part of life and the best way to encourage children is to create a sense of joy in reading, rather than seeing it as a chore. I’m sure Early Words Together will be a great success and children will enjoy sharing the antics of Spot the Dog and other much-loved characters with their parents.

“As Lemony Snicket said, “Never trust anyone who has not brought a book with them.”

Find out more about Read North East.

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