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News story

Thousands of people complete the #Take10ToRead challenge alongside Jordan Stephens, Beth Suzanna and Natalie Costa

10 Oct 2022

Take 10 - Jordan and Beth.png

At 10am on Monday 10 October 2022, over 58,000 people across the UK took part in the National Literacy Trust’s #Take10ToRead challenge, for World Mental Health Day. The campaign promoted the link between reading for pleasure and positive mental wellbeing, encouraging everyone to drop everything and read for ten minutes to boost their mood.

Over 23,700 children from schools and early years settings tuned into a digital event with author and performer Jordan Stephens and illustrator Beth Suzanna, who read their story The Missing Piece (Bloomsbury Children’s Books). The duo discussed how they created the story together, sharing their favourite moments from the story, and encouraged children to take time to choose their own favourite words and pictures.

A further 34,500 children tuned into a second virtual event with Natalie Costa, author of Love Being You and Know Your Feelings (b small publishing). In this event for 7 to 12 year olds, Natalie discussed the creative process behind her books and encouraged children to take part in the Chase Rewarding Futures Reading Zone Challenge, before going on to share her top tips for looking after our minds. She then called upon all attendees to spend 10 minutes following the event for self-led reading time.

Take 10 - Natalie Costa.png

The #Take10ToRead challenge encourages schools, businesses and communities to stop what they’re doing and take the time to read and focus on their wellbeing every day. Research from the National Literacy Trust shows that reading can be an effective way of helping people to take care of their mental health and wellbeing. It only takes 10 minutes a day to see the benefits, including boosting mood, reducing stress levels and improving memory and concentration.

“We are thrilled to be supporting Take 10. In these difficult times, encouraging children to read and explore the world through different means has never been more important. #Take10ToRead is an excellent way of reaching children and families from many different communities across the UK, we are delighted to be able to support them and help nurture a love of reading.”

Jordan Stephens and Beth Suzanna

“It’s fantastic to see that over 58,000 children across the country joined our incredible authors and illustrators, Jordan Stephens, Beth Suzanna and Natalie Costa to complete the #Take10ToRead challenge on World Mental Health Day. Taking just 10 minutes to read every day can have a huge impact on your mental wellbeing and I hope that everyone who took part has been inspired to read for pleasure today and every day moving forward.”

Jason Vit, Head of Local Areas at the National Literacy Trust

We are inviting everyone to share their Take 10 challenge on social media by using the hashtag #Take10ToRead. The #Take10ToRead challenge is part of the National Literacy Trust’s Connecting Stories campaign, proudly supported by Arts Council England.

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