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Advertise with us

Advertising with the National Literacy Trust can provide your organisation with a unique opportunity to access engaged literacy professionals.

National Literacy Trust website

  • Our website has over 60,000 monthly unique users
  • The main audience for our website is UK education professionals
  • Visitors use the site for literacy resources, research, news and policy updates.
  • News stories focus on current news about our work and literacy in the UK
  • Blog articles appear on the blog page of our website. These are more personal and are linked to a current issue or event.

Costs to advertise:

Social media

  • We have 97,400 Twitter followers and post between five and 10 times a day
  • We have 20,773 likes on Facebook and we post once every day
  • We have 16.400 Instagram followers and post on our grid and stories every day
  • Our posts are image-led and cover our work, literacy trends and news of interest to our followers
  • Our followers include teachers, librarians, corporate representatives and publicists

Cost to advertise:

  • A package of 4 tweets and 1 Facebook post: £500 + VAT

Monthly newsletter

  • We have 38,000 subscribers to our monthly newsletter
  • Audience includes teachers, education professionals, librarians, businesses and publishers
  • Newsletter content includes updates on our programmes and research, events, literacy news and case studies

Cost to advertise

  • £500 for one month, £1,200 for three months, £2,500 for six months
  • 50 words of copy and a link

Words for Life website

  • Our parent-facing site, Words for Life has 150,000 monthly unique users
  • Content includes milestones in communication development, tips and fun activities help parents to support their children’s literacy skills
  • Quarterly themes feature in-depth content on a particular topic e.g. comic books or festive-themed activities

Cost to advertise

  • A news article with an image: £350
  • Sponsorship of a theme: from £4,000

For more information or to book your advert, please email

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