Where's Wally? fundraising


Every penny you raise by fundraising at the Where's Wally? fun run will help we can transform the life stories of children in some of the most deprived communities across the UK.

We know that fundraising can sometimes feel a bit daunting, so we've produced this 'how to' guide to help you get started.

What difference does my fundraising make?

Every penny will make a difference, and here's an idea of what you could achieve with your fundraising:

  • £7 could gift a child with their very first book to take home and keep forever
  • £15 could fund a teenager to attend literacy skills workshops that will help them get a job when they leave school
  • £100 could give 3 children who have fallen behind in their reading 20 hours of motivational literacy support each
  • £650 will gift a Literacy Toolkit to a local primary school or community group

There's no minimum fundraising target for the Where's Wally? fun run - so please set your own target and raise what you can!

How do I get started?

Getting started with you fundraising is as simple as 1, 2, 3!

  1. Set up a fundraising page on JustGiving or download a sponsorship form.
  2. Tell the world about your exciting challenge!
  3. Tell us why you are taking part (and we'll feature your story on our participant hall of fame)

Here's some text that you can use on your fundraising page or emails out to your friends and colleagues.

On Sunday 15 March 2020, I am putting my best foot forward in the name of literacy at the Where's Wally? fun run! The National Literacy Trust is dedicated to improving the reading, writing, speaking and listening skills of children who need it most, giving them the best possible chance of success in school, work and life. Literacy is a vital element of action against poverty and every penny I raise will help change children’s life stories. Please dig deep and sponsor me!

Top fundraising ideas

Why not try something fun to raise funds? Here are some ideas to get you started:

Wally cakes

Bake for success

Organise a bake sale at work or at school, and perhaps include a second hand book sale, or book swap. Perhaps you could make this a 'Bake Off' style competition and ask people to vote for the best cake!

Dress up/dress down day

Ask everyone at work or school to wear their favourite jumpers, dress as their favourite fictional character or dress all in one colour for the day (in exchange for a £1 donation!

Get quizzical

Organise a quiz night and test your friends' or families' literacy skills! We've got some ready made questions plus a quiz guide to get you started.

Guess the sweets in the jar

Fill a jar with sweets and ask colleagues and friends to guess how many are inside for a £1 donation. The person who guesses correctly (or is closest) wins the jar!

Get in touch!

Got an idea of how you want to fundraise? Contact us today and we can provide you with collection buckets, quiz questions, balloons and anything else you might need to make your fundraising idea a huge success! (We can even put a shout out on social media or in our newsletters). Contact Laura or Emily today by email or on 020 7820 6254.

Will I get a certificate?

Absolutely! After the Where's Wally? fun run we will send you a certificate showing your total fundraising amount, which you can display proudly!

Plus, there will be prizes for our top individual and top team fundraisers!

Where’s Wally? © NBC Universal. All rights reserved. Supported by Walker Books, publishers of Where's Wally?