We are thrilled to continue our fantastic 25th anniversary celebrations by launching our brand new video with Clare Balding.
Clare is one of the most well-known and well-loved presenters on British TV and radio. In 2016, she published her first children's book, The Racehorse Who Wouldn't Gallop, and has been a supporter of the National Literacy Trust ever since. We are thrilled that Clare has joined our 25th birthday celebrations by presenting a special fundraising video to help us continue our vital work to change children's life stories.
Clare begins the video by telling the story of the National Literacy Trust. Then, with a little help from some charismatic children and young people, she goes on to explain how helping children discover a love of reading and writing can transform their futures – particularly those from the poorest communities who are too often left behind.
A series of hard-hitting facts highlighting the magnitude of the literacy challenge facing children in the UK today are interspersed by wonderful moments where children share their hopes and dreams for the future, inspired by their love of reading.
One boy excitedly says he wants to be a deep sea diver when he’s older, clutching his copy of Tiddler by Julia Donaldson, whilst another boy dressed in a tiger onesie says he wants to be a zoo keeper, roaring as he opens his pop-up animal book! Secondary school students then speak about their hopes for the future, including one girl who wants to go to college, and a sixth form student says she wants to work hard to make her dreams happen.
Broadcaster, presenter and children’s author, Clare Balding, said:
“I used to read for hours on end when I was a child. I couldn’t get enough of escaping to worlds that nobody could touch, where I could get lost in my imagination and where anything was possible. Capturing this spirit is so important to me as a children’s author. I want my stories to inspire children to think big and believe they can do great things!
“These ambitions are also shared by the National Literacy Trust who believes that literacy is the key to unlocking children’s futures, particularly for children from the most deprived backgrounds who are too often left behind. That is why I am so thrilled to be supporting the charity as it celebrates 25 years of changing children’s life stories and commits to transforming the lives of one million more disadvantaged children this year alone.”
Jonathan Douglas, Director of the National Literacy Trust, said:
“We are absolutely thrilled to have Clare’s support in our 25th anniversary year. Not only is Clare one of the most well-loved broadcasters on TV and radio but her talent as a children’s author has inspired a whole new generation of readers.
“In 2018, we want to transform the life stories of one million of the UK’s poorest children. With your help, we can ensure that these children have the chance to live a happy, healthy, successful and long life, regardless of their background.”